Rwab6 Pitch Deck
Helping You Start/Develop Your Freelancing
Utopia
A methodology/system for continuous growth
With a methodology/system, people will feel more encouraged, know how to improve, and more
Connecting freelancers with SMBs by project managers
By creating a platform that connects project managers (who will choose high quality and filtered freelancers in addition to managing the projects) with businesses
Problems
Freelancers marketing themselves
Often freelancers don't know how to reach clients, prove their competency...
Freelancers need a push
When they can't see results and no one is encouraging them, they give up In Bahr, over 121.3K freelancers registered, but there are only 37.5K projects (at least 70% didn't have any projects)
SMBs finding high-quality, committed freelancers & dealing with Money
Choosing a freelancer to do a task can often require time to make sure they are qualified, have good communication skills... & after all of that, it's hard to get a guarantee of the work
Customer Journey
Start/Develop Freelancing
Improve in freelancing (skills)
Interacting in the platform
Join the platform
Deliver results
Work on the project
Project manager agrees on details
Request project
Market Size
Estimated Servicable Obtainable Market (SOM) is 21 M USD in Saudi Arabia
“By 2023, the global freelance market economy is likely to reach $455 bn USD” source flexiple.com
And based on Futurework.com.sa, freelancers and teleworks earned 320 million SAR in the second quarter in 2021
From memberships for freelancers. The people who have freelancing certificates in saudi arabia are around 1.2m. If 1% of them subscribe to our membership for 300$ yearly, that’s equivalent to 3.6m usd yearly.
And a 10% commission on projects in the future. If, for example, the 12k users (the 1%) have an average income of 30k usd and we took about 10% (5% from freelancers and 5% from smes), we’d have 18m usd yearly.
Therefore, the total would be around 21m usd yearly, which is the assumption in saudi arabia. The
Goal is to go to the middle east and more.
Timing
The interstest in freelancing is increasing rapidly
More than 1.5M people have freelancing certificates until now (Future Work), with an 11% monthly increase (from Dec 2019 to Aug 2021), and the Estimated audience size on Facebook is 1,900,000 – 2,200,000
Target Market
People intersted in Freelancing
And SMEs
Competitors
| Active Community | Project Manager | Memberships | Arabic | Commission | Platform |
|---|---|---|---|---|---|
| Sample #1 | Row 1, Content 1 | Row 1, Content 2 | Row 1, Content 2 | Row 1, Content 2 | Row 1, Content 2 |
| Sample #2 | Row 2, Content 1 | Row 2, Content 1 | Row 2, Content 1 | Row 2, Content 1 | Row 2, Content 2 |
| Sample #3 | Sample #3 | Sample #3 | Sample #3 | Sample #3 | Row 3, Content 1 |
Competitive Advantages
Driving growth by community
Advantage 1: community focused
“Enthusiastic members help acquire new members, resulting in lower customer acquisition costs and a tight viral loop
Members are loath to abandon the community, resulting in increased retention and therefore improved lifetime value
Members support one another, resulting in high gross margins due to a lower cost of service.” (HBR)
Advantage 2: services for freelancers
Offering services that are for freelancers to improve their productivity
Advantage 3: project management
Ability to manage complete projects
Business/Revenue Model
Membership subscriptions from freelancers
Ten percent commision from each project done through the platform (5% on freelancer and 5% on SMBs)
Team
Membership subscriptions from freelancers
Ten percent commision from each project done through the platform (5% on freelancer and 5% on SMBs)
Redha Alayesh (CEO)
TOP 5% OF DIGITAL MARKETERS IN THE WORLD (DMI)
A FREELANCER FOR 3 YEARS
FELLOW IN MISK, ALUMNI IN MAWHIBA, & A TOASTMASTER
Danah Almudayfi (COO)
MASTER’S DEGREE IN TRANSNATIONAL LAW FROM KING’S COLLEGE LONDON
FREELANCE PHOTOGRAPHER FOR MORE THAN 6 YEARS
PHOTOGRAPHY COACH
FELLOW IN MISK
Haidar Alhassan (CTO)
PROGRAMMER
KGSP (KAUST)
HAMDAN BIN RASHED FOR ACADEMIC EXCELLENCE
Traction
Membership subscriptions from freelancers
Ten percent commision from each project done through the platform (5% on freelancer and 5% on SMBs)
The Ask
Membership subscriptions from freelancers
Ten percent commision from each project done through the platform (5% on freelancer and 5% on SMBs)
Future Roadmap
The goal is to serve our community better.
Step 1 is to hire a team, gather freelancers, and create a community. Similar to what Facebook did at their start.
Step 2 is to gather businesses, build the platform, and start with one field.
Step 3 is to continue improving and reach larger audiences and grow into more fields throughout the Gulf.
Step 4 GROW MORE